Ponderosa Ranch Enterprise was born in November 2021 but has been in the works for over 5 years. My name is Alberto but you can call me "Bert" like everybody else does. I am the CEO of Ponderosa Ranch Enterprise LLC.

We are  a company that was born from a dream, sounds weird right? well it kind of is.

 I have always wanted to have my own business and not work for anybody but myself. Selfish? sure but I want to be able to be there for my family when they need me.  I want to be able to see my sons first baseball game, bring my wife lunch when she's at work.

But why Ponderosa Ranch  Enterprise?

Do you even own a ranch?

Have you ever even lived on one?

Well no I don't own a ranch, but I did grow up on one . We didn't own it, my dad was the ranch hand. I always wanted to be the guy with Ranch Hands and not the actual Ranch Hand maybe because all the work my dad did for little pay. Growing up there really taught me some lessons and after not living there anymore it made me realize  how free we really were. We had no HOA, the closest neighbor was over 2 miles away, it was peaceful and quite. Its something I would like to go back to  and share it with my family. 

So why have website for a ranch that doesn't exist yet? Have you ever heard the saying, buy the house first then the truck. Welp I bought the truck first (actually did this too).

I tend to do my own thing. Sure I could of named my business something else like I was told by many people. I could of done what others wanted and made them feel like it was their idea, but if I did that then I would be like everybody else and I wouldn't be happy with myself. That's what this brand is about.

So why ponderosa, well my family still owns a two acre lot near where we grew up and every once in a while I would drive up there and inspect or maintain the road. I would tell one of my close friends that I was heading up there and he would call it by the name of "The Ponderosa". Not long after I would adopt the name and make a Logo. 

BERT

bert@theponderosaranch.com